Interactive Art

Installation

Essence of Typography

TIMELINE

Dec 2023

TEAM

Seeun
Soojung
Naejung

ROLE

Conceptual Design
Web Design, Development
Installation

TOOLS

Adobe CS

Overview

Typography has long been regarded as an essential tool for human communication, enabling us to record history, express thoughts, and facilitate interactions. However, beyond its function as a means of delivering messages, I questioned whether typography shapes the way we think by reinforcing established linguistic structures and conventions.

With these questions in mind, I created Essence of Typography, an exhibition designed to explore how typography influences perception and meaning. The exhibition is divided into three sections: "Viewpoint of Typeface," "Nuance of Typeface," and "Bias of Typeface." Through these categories, the project examines the extent to which written language purely serves as a vessel for thoughts or subtly alters their interpretation. My role encompassed the entire production process, from conceptual development to execution, aiming to prompt viewers to reconsider the fundamental role of typography in shaping communication.

Viewpoint of Typeface

Size: 3,000x5,000x3,000mm
Meterials: Foamcore, Paper

Viewpoint of Typeface explores how typography is perceived and interpreted differently based on perspective and position. Set in a large 3m x 5m x 3m space, the exhibit features oversized alphabet structures that transform visually depending on the viewer’s angle—appearing as stripes from one side and clear letterforms from another.

This exhibit challenges the assumption that typography is a neutral vessel for communication. By exaggerating the form, texture, and weight of language, it highlights how the arrangement of text in modern society can distort meaning and influence perception. Visitors physically navigate the space, experiencing firsthand how the same typeface can be seen, felt, and interpreted in entirely different ways. Through this immersive interaction, the exhibition suggests that typography does not merely convey messages but can also reshape and even constrain how we process language.

Nuance of Typeface

Size: 3,000x5,000x3,000mm
Meterials: Tile, Adhesive Film

"Nuance of Typeface" explores how typefaces function not just as tools for conveying information, but as expressive mediums that shape perception and emotion. By deconstructing and reconstructing the structural characteristics of fonts, the exhibit highlights the subtle yet powerful nuances that influence how we interpret written language in the digital age.

This installation features Times New Roman, Didot, and Avant Garde Gothic, three distinct typefaces with purposeful design traits. Stripping away their literal meaning, the typefaces are broken down into their pure formal elements, reassembled into patterns, and transformed into 15x15cm tiles that cover the exhibition walls. This immersive approach invites visitors to experience typography beyond its functional role, focusing instead on how form, structure, and aesthetic variations affect the way we process information.

Times New Roman

Avant Garge

Didot

Type Individuality

Tile Design

Bias of Typeface

Responsive Web, Typeface Family

Web URL : https://bias.seeunis.me/typeface
Code with : next.js, typescript, tailwindcss

This work is an interactive web project that offers a profound reflection on the consumption of information in modern society. For this exhibition, I developed a dedicated typeface family comprised of circular base units, designed to change in volume based on the amount of attention it receives This exhibit utilizes random online article titles, tracking where viewers' gazes linger using mouse-hovering data.

This intriguing approach results in letters where the gaze is concentrated growing larger, while those overlooked shrink progressively. When the letters enlarge beyond a certain level, they become distorted to the point of being unrecognizable, symbolically representing how information can become skewed as the public focuses biasedly on a single piece of information.

Mechanism

Multiple clients are connected via web sockets, enabling event exchange when the mouse hovers over words.
When the characters that fade to a level below 1 (reaching level 0) constitute 50% of the entire sentence, the source is replaced with a different article.

A typeface with 10 font families

Exhibition

REFLECTIONS

Final Takeaways

This project challenged my perception of typography as a neutral tool for communication and deepened my understanding of its role in shaping meaning, perception, and bias. By deconstructing typefaces and reconstructing them into immersive experiences, I explored how typography is not just a vessel for language but an active force that influences interpretation.

What I Learned...
Building conceptual inquiry with physical execution:
From research and ideation to exhibition design, I was involved in every stage of the project. Translating abstract questions about language and perception into physical and interactive experiences strengthened my ability to bridge conceptual exploration with tangible execution, ensuring that visitors could actively engage with the themes

Work Exploration Fun About

Hi I’m Seeun, a product designercrafting playful, interactive experiences grounded in real business impact

Dive into my work! →

Nice to see you here.

Linkedin

Hi I’m Seeun, a product designer
crafting playful, interactive experiences
grounded in real business impact