The app focuses on guiding users to nearby trash bins. However, it adds a unique twist by incorporating a game-like element involving 'Trash Monsters' fictional characters inspired by trash bins. The journey to dispose of trash is transformed into an engaging activity where users 'feed' their trash to these monsters. This app aims to tackle the issue of improper trash disposal in Seoul by turning a mundane task into an interactive and rewarding experience, thereby fostering a culture of responsible waste management.
Background
The number of trash bins per square kilometer in Seoul is about 8. This is significantly less compared to major cities around the world, such as Melbourne, Australia (80 bins as of 2020), and New York, USA (29 bins as of 2020). Consequently, citizens find it difficult to locate trash bins on the streets, and this lack of awareness regarding bin locations contributes to the problem of littering on the sidewalks.
Research
Research was conducted and insights were derived based on the ‘2021 Administrative Service Satisfaction Survey’
conducted by the Seoul Metropolitan Government among 3,112 citizens.
Problems & Solutions
Persona
User Journey Map
Service
Let's combine the task of finding nearby trash bins with a gaming element,
turning trash disposal from a chore into an enjoyable activity.
Simply informing users about the location of trash bins assumes that they will go out of their way to dispose of their waste.
However, as previously mentioned, one of the reasons people litter is the inconvenience of seeking out trash bins.
Therefore, I propose a service that makes the act of disposing trash fun and enticing,
encouraging users to willingly travel even long distances to dispose of their waste.
Work Flow
Key Features
The key features encourage waste separation and transform the process of trash disposal into a fun and interactive activity.
By properly disposing of trash, users can grow their own Trash Monsters, promoting a positive attitude and participation in environmental protection.
GPS-Based Trash Monster Navigation
Trash Bin Location Provided By: Seoul Metropolitan Government
Using GPS, the app displays Trash Monsters around the user on the main screen.
When a user touches a Trash Monster, navigation activates to guide them to the nearest trash bin.
Each bin awaits with an eager Trash Monster, and when the app recognizes that trash has been deposited in the bin, the corresponding monster grows.
My Trash Monsters
Trash Monster’s Data
The more user feeds the Trash Monsters,
the more experience points user earns,
and the monsters evolve based on these points,
adding a sense of achievement and progress.
In ‘My trash monsters’ screen,
user can see all the Trash Monsters they’ve fed so far.
The app displays the most grown monster based on
the data of the trash disposed of by the user.
Campaign
To spark interest, trash found on the streets will have a label saying ‘Give me to a trash bin’ and an arm of the Trash Monster attached to it,
encouraging people to pick up and properly dispose of street litter.
The campaign aims to observe changes in attitudes towards picking up and correctly disposing of street litter. We can verify the positive environmental impact of these actions and gather vital data and insights for future environmental conservation campaigns.
Practice
My approach involved attaching stickers with the message ‘Give me to a trash bin’ to trash found on the streets.
This initiative started experimentally within Konkuk university campus, with the primary goal of encouraging people to pick up the stickered trash
and dispose of it in trash bins.
When people scan the QR code attached to the trash,
a temporary map of trash bins within the campus is displayed.
Impact
The campaign garnered considerable attention within the university community.
Photos of litter with the stickers became a topic of interest on the university’s community platforms, drawing attention from many.
Most of the comments were positive, with many people expressing their intention to pick up and dispose of litter when they see it.
Additionally, over a few days of the experiment, a significant decrease in the amount of litter on campus was observed.
These outcomes demonstrate that the campaign went beyond just an environmental conservation activity; it led to a shift in social awareness.
The positive engagement and reactions within the community highlighted the effectiveness of the campaign in promoting responsible behavior towards litter, showcasing its potential to drive social change in attitudes towards environmental protection.